La Lena the Label was established in 2021 as a passion project by Maddy. She wanted to create her dream brand that not only encapsulates her aesthetic but also dives deeper into the fashion industry through sustainability and society norms.

 

As a summary, La Lena the label strives to be more than just another clothing brand. Through our open minded designs and sustainability efforts as a brand there’s no doubt we’re challenging the society norms of the fashion industry!

With a unique and recognisable aesthetic partnered with our conscious efforts and attention to detail, we’re confident we’ll be your new favourite loungewear brand you wear to express your true highest self.

The fashion industry is one of the most detrimental industries to our environment today. While starting La Lena the Label, Maddy had it clear that one of her main morals would be to do her part and try her best at sparing the environment any further destruction.

La Lena the Label aims to be as sustainable as possible. This is done through better choices with packaging, shopping local and the material of our products.

By supporting La Lena the Label, you can have peace in knowing little to no harm was done to the environment.